You may think that putting your logo on random products isn’t effective in your marketing strategy. However, eight in ten consumers own at least one promotional product. Imagine if one of those products had your logo or business featured on it.
Still not convinced about cool company swag? There are lots of benefits to promotional merchandise. Read on to learn the top five benefits of company branded swag!
1. Bring in New Customers
When your customers wear or use your branded products, you’ll be utilizing an effective low-cost marketing strategy. Others will pick up on the logo or business name whether they realize this or not. Subconsciously, you’re creating exposure and bringing in potential new customers.
This is especially effective if you have an interesting logo or product. Something that can spark conversation between your customer and your potential customer!
2. Encourages Employees
One of the best company swag ideas is to design products with your own employees in mind. Happy and loyal employees are actually 13% more productive. You have the opportunity to give them something to represent their work. When they display your product and logo proudly, it is encouraging not only to them but the customers.
3. Spread Brand Recognition
Your customers and employees essentially become a walking billboard for your company. These people are increasing your exposure making your logo or business acknowledged by almost everyone who interacts with them. When you make a quality promotional product, then you can impress your new customers before they even enter your store.
You’ll want to find the best company swag store. Find more ideas at https://axomo.com/custom-swag-options/.
4. Thank Your Customers
A great way to thank your customers is by giving them amazing company swag. They will feel like they’ve gotten something for free and you’ll be rewarded with lower-cost marketing.
One interesting and effective way that you can utilize your promotional products is with giveaways. You might even offer them as a treat for spending a certain amount. These products are also great when you reach certain milestones in your business. Celebrating your fifth anniversary in business? Create company swag to commemorate it and give it away at a cool event!
5. Customer Loyalty
A shocking 85% of customers end up doing business with a company that has given them promotional swag. That means when you reward your customers with the best company swag, they respond by loving you even more. Creating customer loyalty is often a complicated strategy of constantly meeting expectations. This is one way that you can easily gain.
Effective Company Branded Swag
Company branded swag is a super effective way to treat your customers and build your marketing strategy. The creativity that you can put into creating these products is endless. The more that you put into it, the more you will get out of it!
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